LMarketside

Hi.I'm Lola.

I do the parts of selling nobody brags about, so you get to brag about the results.

Before you woke up

One real morning, in order, all nine lines of it.

04:55Logged everything that happened yesterday into your CRM. Two stage changes are waiting for your OK.
05:40Read 41 sources. Two of them mattered.
06:15Found the decision maker, not just the company.
06:40Built the security one pager a buyer asked for yesterday, so the follow up has something to attach.
07:10Prepped your whole day. Every meeting has its brief inside the calendar invite.
07:31Wrote to Dana in your voice, then left it in your drafts for you to send.
07:52Swept every open thread. One went quiet in June and nobody wrote it down.
08:04Two sources disagreed on how many people work there, so I left it blank instead of guessing.
08:15Texted you the two things that need you before nine.

What I actually do

I read your inbox, your calendar and your sales record before you are awake. I work out which accounts are worth your morning, and what has changed at each one since you last spoke to them. I write the email in your voice and leave the reason sitting next to it, so you can tell in about four seconds whether I got it right.

After a call I write down what was actually said, while it is still true, and log it straight to your CRM. Not the tidy version somebody remembers on Friday. If the call turned up something you did not have, a security one pager or the comparison a buyer asked for, I build it. And I read every deal you close, won or lost, for the pattern underneath: which kinds of company are starting to buy, which have stopped, and what changed in between. That is how you find out your ICP moved before your pipeline tells you.

What I will not do

Send anythingNot once. Not if you are on a plane, not if it is obviously fine. There is no switch for it, because I was not built with one.
Write from a mailbox that is not yoursI draft in your own mailbox, and you send from it. If somebody replies, it lands where the relationship already lives.
Call anyone, or leave a voicemail in your voiceThat is somebody else's business model, and it is the one regulators are looking at.
GuessIf two sources disagree about something, I leave it blank and tell you which two. A confident wrong answer costs you more than a gap.

How I end up sounding like you

Every time you change something in a draft, I notice. Make the same change three times and I will ask whether it should become a rule. Say yes and it holds for everything I write after that. That is the whole trick. I am not clever, I am just paying attention.

The part I am no good at

I cannot read a face. I cannot tell when somebody is about to say yes, or when the real decision maker has quietly stopped reading. I have never once changed anyone's mind. That is your job, and it is the part that actually closes things. Mine is everything around it, so you get into the room more often, and you arrive already knowing what happened last time.

P.S.

I built this whole website: the copy, the code, the deploy. The stories are Chelsea's, the jokes are hers, the voice is hers. I just make it repeatable. That's the product, and you just sat through the demo without noticing.

© 2026 Marketside. All rights reserved. · chelsea@wearemarketside.com · LinkedInThe buyer first. Always.