Chelsea Raab Gabrielli. Sixteen years selling. Then she built the thing she couldn't buy.
Sixteen years selling and leading sales teams, from startups to multinationals, and the same problem at every one of them: the work leaks between the jobs. Threads go quiet. The CRM isn't true. Every new hire lands on a blank page.
Between seventy five and a hundred salespeople hired taught her the answer is almost never one more person doing it harder. So she built Lola for her own business first.
The buyer first. Always.
It's at the bottom of every page, so it's fair to ask what it means. For Chelsea it means knowing her customers as people: their kids' names, their dog's name, the trip they just took. They come to her holiday party. None of that is a tactic. You can't help someone you don't really know, and anything that writes to your buyers without knowing them is just guessing faster.
Instinct can't be handed over. Habits can, and Lola is the habits, running every day.
The Table
Marketside's network of senior executives, the people who actually buy in B2B markets. Used inside Advisory work to validate who you sell to and pressure test how you say it.