LMarketside
How Lola works

How Lola works.

Where she shows up, what she connects to, what she can see, and how the work moves underneath.

Lola's team

Each role does one piece, writes down what it found, and hands it to the next by a set time.

The reading deskwhat moved in your market overnight, a link on every lineby 6:00
The prospectorthe names worth a morning, each with a dated reasonby 7:00
The receipt keepereverything already known, so nobody writes into a live conversationbefore a word
The drafterthe draft, in your voice, with the why right next to itby 8:15
Youread it, fix it, send it or say no, because nothing passes this line without a personten minutes
The reconcilerwhat actually happened, written into the record while it's still trueby close
The voice keeperevery edit you made today; make the same fix three times and she asks if it should become a ruleovernight
See all 33 roles, by department
Market intelligenceWatches for the moment a company decides to spend money on the problem you solve.
Deal motionRuns the conversation: the follow-up, the quiet thread, the promise you made.
Buyer experienceRemembers what this buyer already told you, so nobody asks twice.
Discipline and forecastSays out loud which deals are real.
Reports upOne honest page for the people who signed the check.
Accounts and successThe deal after the deal: quiet accounts, renewals, expansion.
MarketingTakes the words real buyers use and puts them back in the copy.
OperationsNotices a fix made three times and asks if it should become a rule the whole org follows.

Plenty of tools say they have AI working for you. Ask them to show you what it actually did.

Lola captures every handoff: which role did the work, when, and the source it used.

Where she shows up

She reads your pipeline, your sent mail, your calendar and your call notes, plus what is public about the companies you sell to.

Your draftsWritten in your voice, with the reason next to them.
Your calendarThe brief sits inside the meeting invite.
Your phoneA text with the two things that need a person.
Your CRMUpdated once, after you send.
SlackOnly if your team already lives there.
Lola's desk

Those five are Lola coming to you. The desk is where you go when you want the whole picture at once: your day, every draft waiting on you, pipeline by stage, and the accounts worth watching, on one screen. It is not another thing to check. Open it every morning, or never, and Lola still works.

See Lola's desk

Yours to switch off

You sign in, Lola never sees a passwordEach person connects their own mailbox.
Your company, kept separateYour information is kept apart from every other client's.
Your records stay yoursYour mail and CRM stay the source of truth.
You can switch her offRemove access from your Google, Microsoft or CRM settings any time.
Nothing sends, spends or deletesA person approves every one of those.
There is no auto-pilot switchNot a setting anyone can turn on. Lola has no way to send on her own.
Drafts wait in your own inboxEach person sends from their own mailbox. Replies land where the relationship already lives.
No AI calls, voicemails or LinkedIn automationThe channels that get accounts restricted, and that need written consent, are ones Lola does not have.
If you part waysEverything written into your mail, calendar and CRM stays where it is.

When Lola isn't for you

You want volume, not better conversations.This is a quality play. If you want thousands of sends a week, buy a list.
You want it fully automatic.A person still reads and sends. That is the point.
Nobody on your side will care what she writes.She gets sharper from your team's corrections. It takes one person who will say "not like that."
You haven't won any customers yet.She builds on the deals you have already won. Land your first few, then call.
You need someone in the room.Lola handles everything outside the meeting. The meeting still needs a person.
You want your team replaced.She replaces the typing, not the trust.
© 2026 Marketside. All rights reserved. · chelsea@wearemarketside.com · LinkedInThe buyer first. Always.