The GTM Scorecard
Eight questions about how your revenue motion actually runs — one per department. You get back your own chart with the gaps marked.
For: Anyone who suspects something is leaking but can't point at it.
Take it →Research, checklists and tools I built because I needed them. All free. No email, nothing gated. Take what's useful and go — most of this is more use to you than a call with me.
Eight questions about how your revenue motion actually runs — one per department. You get back your own chart with the gaps marked.
For: Anyone who suspects something is leaking but can't point at it.
Take it →Sixteen checks across three windows — what's real in the first fifteen days, what's missing by day forty-five, what compounds by ninety. Plus what not to do first.
For: Someone who just landed in a revenue leadership seat — or the CEO who just hired one.
Download →The eight things that only exist in a founder's head, a one-week method for getting them out, and the three places founders get stuck doing it.
For: Still selling it yourself, no sales leader on staff, first hire pending.
Download →Every job in a revenue motion, marked: what a machine installs, what splits between the two, and what stays human on purpose.
For: Anyone working out which parts of their motion to automate — and which they'd regret automating.
Download →Thirty jobs across eight departments, and how the work hands off between them.
For: Anyone who wants to see the whole thing at once.
Open →Forty-three job posts, read start to finish and hand-coded against eight categories. Forty-three of them required no quota-carrying experience. One mentioned voice.
For: Companies hiring a GTM Engineer — or hiring the system instead of the seller.
Fifteen things that should exist before a new seller's first day, in six groups: the list, the motion, the number, the system, the stories, reporting.
For: You've made the hire and the seat isn't filled yet.
Download →I build these as I need them, which means about one a week(ish). If you'd like them when they're new rather than when you happen to look, leave an email — that's the only thing it's used for.
no sequence, no nurture track, no drip. one note when there's something new (and my workers remember).