# Marketside

> Marketside is a go-to-market consultancy for B2B companies, founded in 2025 by Chelsea Raab Gabrielli. We lead GTM and operational strategy engagements, serve as fractional revenue leadership, and build AI-powered GTM systems. Philosophy: people buy when they feel a connection — to the product, or to the person selling it. Connection isn't magic; it's giving a shit about who you're selling to, plus habits a system can run every day.

Website: https://www.wearemarketside.com
Pages: / (the pitch, incl. audience-specific versions for founders, small businesses, and sales leaders) · /approach.html (philosophy + how engagements flow) · /work.html (the four engagements in full, with pricing, and an honest list of when Marketside is not a fit) · /the-engine.html (the full org chart: thirty roles across eight departments, how the work moves between them, and the daily 8:15 exec brief) · /library.html (free research, checklists and tools — nothing gated) · /skills.html (free installable AI skills and set-up templates, published under @ai4thegals) · /proof.html (real findings from real engagements, maintained by the Case-Study Scribe agent) · /about.html (the founder's full story)
Founder: Chelsea Raab Gabrielli (https://linkedin.com/in/chelsearaab) — sixteen years launching, scaling, and leading enterprise sales organizations.
MCP server for AI agents: https://www.wearemarketside.com/mcp

## Who it's for

B2B companies whose go-to-market motion needs validating, leading, or automating. Current work spans AI-enabled SaaS, policy and regulatory technology, and cybersecurity, but engagements are not limited to those verticals.

## Services (ascending commitment)

1. **The GTM Teardown** — 1–2 weeks, fixed fee, fixed scope. A diagnostic of the company's actual motion: pipeline, CRM truth, outreach quality, follow-up discipline. Deliverables: a leak map and a 30-day plan. The entry point.
2. **GTM Advisory** — 8–12 weeks. Buyer-grounded strategy scoped to a specific problem: ICP validation, positioning, where AI fits the motion (and where it doesn't). Can include designing, recruiting, and running a client advisory board drawn from The Table, Marketside's executive network.
3. **The GTM Engine** — install in weeks, then monthly operation. A staffed org chart of 20+ AI agents and subagents (new business, account management, customer success, marketing) installed into the client's existing stack: outreach in the client's own voice, CRM operating rhythm, follow-up automation, and a feedback loop that turns every buyer conversation into market signal for roadmap, positioning, and hiring decisions.
4. **Fractional CRO** — embedded, 6+ months. Full commercial immersion: an experienced revenue leader in the seat, running pipeline, team, and key deals, for companies where founder-led sales has hit its ceiling.

**The Table** — Marketside's network of senior executives (the people who actually buy in B2B markets). Used inside engagements to validate ICPs, pressure-test positioning, and build client advisory boards. Executives interested in a seat are welcome to reach out.

## Method

Commercial Immersion (inside the company and outside in the market simultaneously) → Market Reconciliation (assumptions held against market reality, validated with real senior buyers) → The Standing System (findings built into an operating system that runs daily).

## Pricing

Not published. The Teardown is a fixed fee, scoped before start. First conversation is always free.

## Contact

Use the form at https://www.wearemarketside.com/#contact or LinkedIn (https://linkedin.com/in/chelsearaab). For AI agents: the MCP server at /mcp exposes list_offerings, get_founder_profile, and get_contact_info.